The evolution of Saudi Arabia's soft power in the era of Mohammed bin Salman
Volume 6, Issue 3, Autumn 2024, Pages 257-282
https://doi.org/10.22034/fasiw.2024.445150.1333
niakooee , seyed amir, seyed Hossein Mousavi kordmiri,, sajad karimi parshe,
Abstract Saudi Arabia, as one of the main countries of Southwest Asia in terms of history,area, population and various influences in various dimensions, has unique potentials in the field of soft power. Hosting of important religious works and places, historical background and pivotal role in the region and the Arab and Islamic world has caused a lot of focus in the field of power. Nevertheless, since the inauguration of Mohammed bin Salman as the crown prince of the Kingdom of Saudi Arabia, many transformations have taken place in this field, and various programs and strategies have been implemented in the field of soft power and its dimensions.Based on this, the current research, emphasizing the soft power of Saudi Arabia in the era of bin Salman, seeks to answer this important question, which areas were the most important aspects of the evolution of Saudi Arabia's soft power? In response, this hypothesis has been proposed that during the era of Mohammad bin Salman, Riyadh, in addition to using the existing components and tools, focusing on new areas such as sports, extra-regional foreign tourism, economy and finally playing a new role in foreign policy in different regions. He has taken extensive and rare measures in the field of soft power. The method of this research is descriptive and the method of data collection is library .
